Heart-warming memories with loved ones a coffee break perfected by a slice of cake creates unforget-table moments.
Indeed, a touch of sweetness brushes
away fatigues.
A few bites of happiness offer a
much-needed breather from the hustle and
bustle of daily life.
Any worries of today or uncertainties of
tomorrow fade away
allowing you to be fully immersed in the
moment filled with sweetness.
For TWOSOME, these heart-warming
conections could remind one
of Korean traditional decorative
knotting,
“Maedeup”
Just as different strands of threads
intertwine to form a firm knot,
we hope our comforting messages reach
your heart and provide a precious
respite.
With the aspiration to sprinkle
sweetness onto mundane moments,
TWOSOME welcomes you to our premium
dessert café forging beautiful
connections that last.
TWOSOME’s brand identity embodies the perfect encounter between coffee and cake.
We believe that this pairing creates heart-warming connections that leads to profound emotional experiences.
The new logotype, “TWOSOME” intuitively captures the connection between coffee and sweets, themed around sweetness. The circular symbol reflects our inviting café spaces, where we strive to weave lasting connections with every customer.
TWOSOME symbolizes a perfect pair with a
thorough understanding of each other.
Between TWOSOME and PLACE, the two words,
cake and coffee, are placed
to visually express the inseparable
relationship between the two.
This identity transcends linguistic
barriers, inviting everyone to resonate with
the experience.
The brand message, “DEAREST CAKE” and “ALWAYS COFFEE” articulates a warm friendship.
By personifying coffee and cake to
illustrate deep affection for the perfect
pairing,
the slogan encapsulates
TWOSOME's core philosophy
that coffee and cake are inseparable
partners that find their perfection in one
another.
The core symbol is an interpretation
of “TWOSOME”
with a
humorous combination of English
alphabets and Korean characters,
Hangul.
T for “TWO” and the Korean
character’s consonants
to make up the pronunciation of
“SOME,”
“ㅆ” and “ㅁ” are placed
together.
The design adds a global yet deeply
Korean finishing touch,
evoking the timeless silhouette of Korean traditional housing, Kiwajip.
“SWEET CONNECTION” has been inspired
from an emotional bond that connects hearts,
embodying the spirit of Korea's traditional
“Dorae maedeup”
which signifies a complete whole by firmly
intertwining the beginning and the end.
The emblem symbolizes the visualization of
the brand ethos and inspiration.